Contemporary Optimism Spring/Summer 2019 is 1 of 4 seasonal womenswear trend, fabric and trim books created and produced in a design hub in Hong Kong for a leading global high-street fashion group, Bestseller. In cooperation with a design team of 4 and via extensive global trend research, I determined the overall trend direction relevant and suitable for each season featuring 4 bi-annual global womenswear universes including colour, fabric and trim direction.
Contemporary Optimism Spring/Summer 2019 highlights some of the global key directions for heavy woven and tailoring. The trend book was launched at season kick-off seminars in Hong Kong, Shanghai and Beijing. Showcased to and used by all womenswear brands of Bestseller Fashion Group and Zalando in Europe, India and China.