Modern Allure Spring/Summer 2018 is 1 of 4 seasonal womenswear trend, fabric and trim books created and produced in a design hub in Hong Kong for a leading global high-street fashion group, Bestseller. In cooperation with a design team of 4 and via extensive global trend research, I determined the overall trend direction relevant and suitable for each season featuring 4 bi-annual global womenswear universes including colour, fabric and trim direction.
Modern Allure Spring/Summer 2018 features a direction suitable for tailoring and heavy woven products. The trend book was launched at season kick-off seminars in Hong Kong, Shanghai and Beijing in cooperation with key fabric suppliers, whos fabrics were promoted in the trend books. Showcased and used by Bestseller Fashion group in Europe & India.