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New business development project created for Danish womenswear brand, NOA NOA, extending the original feminine DNA into an exclusive sub-line featuring high quality silk, wool, and vintage trimmings. The Autumn/Winter collection, La Vie En Rose, portrays ultra feminine silhouettes referencing a French 1920’s look and a variation of different draping techniques. Developed and created in Denmark 2010.
Idea, design and production: Ida Chalmer, Photographer: Winnie Methmann, Makeup: Kirstine Vestergaard-Poulsen